2.2 All Advertisements are subject to Accomedia's approval before publication and must comply with Accomedia's technical standards and other specification requirements as specified from time to time. Accomedia's technical standards and other specification requirements are available on request. Accomedia reserves the right to make any alteration to an Advertisement it considers necessary or desirable so as to (a) comply with Accomedia's technical standards or other specification requirements; (b) comply with the legal obligations placed on Accomedia or the Advertiser in any jurisdiction, or (c) avoid infringing a third party's rights, the British Code of Advertising Practice or any other code of practices which may apply to the Advertisement in any jurisdiction.

2.3 Accomedia shall have the right to refuse publication of any Advertisement that is linked to a website that contains inappropriate or offensive content.

2.4 The positioning of an Advertisement within the Website or on any webpage is at the sole discretion of Accomedia unless Accomedia has accepted the Advertiser's request for a specific position. The advertisement will be displayed without rotation on thesituation.co.uk as specified on the order page.

2.5 All Advertisements published by Accomedia are published in good faith. The Advertiser shall have the responsibility for checking the accuracy of its Advertisement and must notify Accomedia of any errors immediately the error occurs. Subject to condition 8, Accomedia shall not be liable for any error or repetition of an error in an Advertisement if not notified to it by the Advertiser in accordance with this condition.

2.6 The contract period for the Services will be the period notified to the Advertiser in Accomedia's confirmation of order. Subject to acceptance by Accomedia, the Advertiser may renew any contract period on written request and upon payment of the applicable charges at Accomedia's then current rate.

2.7 All advertising materials must be received by Accomedia not less than 21 clear days prior to the publication date. Changes to artwork or copy must be received by Accomedia at least 21 clear days in advance of the change date requested by the Advertiser. In most instances, changes to the advertisement will not be made unless agreed upon prior to purchase. Accomedia will consider changes to advertisements on a case by case basis and make only those it deems necessary to fulfill this agreement (for example, a change to the advertiser's website url). Failure to grant requested changes does not constitute a breach of this agreement.

2.8 Accomedia shall have no responsibility for forwarding to the Advertiser any enquiries or responses which Accomedia may receive in relation to any Advertisements. However, Accomedia will use all reasonable efforts to forward any it receives as soon as possible after it receives them. Having regard to the fact Accomedia has no responsibility for these matters, Advertiser acknowledges and agrees that Accomedia shall not be liable for any loss, damages or expenses of any nature incurred or suffered by an Advertiser through any delay or failure by Accomedia to forward any enquiries or responses.

4.1 Unless otherwise agreed in writing by Accomedia, payment must be received in full (in cash or cleared funds) before the Advertisement is published.

4.2 Unless otherwise agreed in writing by Accomedia, Accomedia will only accept payment by one of the following methods: (a) Bank Transfer - The paying party should contact Accomedia for its banking details if it wishes to pay by bank transfer (see contact details on Accomedia's confirmation of order). (b) Bank Drafts - Bank Drafts must be in Sterling made payable to "Accomedia Limited". (c) Cheques - Cheques will only be accepted if drawn on a UK bank unless otherwise agreed by Accomedia. Cheques should be made payable to "Accomedia Limited".

6.2 Accomedia will own the copyright in all Materials created or produced by or for Accomedia relating to an Advertisement whether or not published by Accomedia.

6.3 Accomedia will not return any Materials supplied to it by or on behalf of an Advertiser unless otherwise agreed by Accomedia in writing.

6.4 Whilst Accomedia will endeavour to take reasonable care of all Materials belonging to the Advertiser, Accomedia shall not be liable for any loss or damage to any materials supplied to it by an Advertiser.

7.3 Except where the Advertiser is in breach of or in non-compliance with these Conditions and except where conditions 7.7 or 9.1 apply, if Accomedia declines to publish or permanently omits to publish any Advertisement, then in addition to the Advertiser's right to cancel as provided in condition 9.3, Accomedia shall be liable to refund the Advertiser an amount equal to one and a half times the price paid for the Advertisement and Accomedia shall have no further liability to the Advertiser for any other amounts or sums of whatever nature in connection with the Services.

7.4 If Accomedia suspends an Advertisement for reasons which are not due to the Advertiser's fault or breach of these Conditions (and other than under condition 7.7), then the Advertiser shall be entitled to have the contract period extended to cover the time during which the Advertisement was suspended and Accomedia shall have no further liability to the Advertiser.

7.5 If Accomedia declines to publish any Advertisement or suspends or omits to publish because the Advertiser is in breach of these Conditions or the Materials provided by the Advertiser do not comply with Accomedia's technical standards or specification requirements, without prejudice to Accomedia's rights to claim compensation for any loss, damages, costs or expenses that it incurs or suffers, Accomedia may cancel the Advertisement at its discretion and shall be entitled to retain (a) a prorata amount of the sum paid by the Advertiser if the Advertisement has been published or (b) if the Advertisement has not been published a sum equal to 20% of the total cost invoiced to the Advertiser in order to cover Accomedia's administrative costs, together with an amount sufficient to cover the actual cost to Accomedia of any third party goods or services that Accomedia obtained in connection with the Advertisement in question.

7.6 Having regard to the various factors outside of Accomedia's control, such as the performance of the ISP (Internet Service Provider) and the telecommunications systems which may affect the availability of the Website and also considering that the Website may also be unavailable for maintenance and upgrades to be carried out, Accomedia cannot guarantee that the Advertisement will be accessible on an uninterrupted basis and only commits to ensuring the availability of the Website for 98% of the time in any given month.

8.2 Accomedia's liability under these Conditions shall not extend to (a) any indirect or consequential costs or expenses suffered by the Advertiser including (but not limited to) loss of anticipated profits, goodwill reputation, business receipts or contracts or losses and expenses resulting from third party claims or (b) any economic losses arising from the commission of any tort.

11.2 In the event that any provisions of these Conditions shall be determined by invalid, unlawful or unenforceable, such condition or provision shall be severed from the remaining conditions or provisions which shall continue to be valid.

11.3 In the event of any conflict between these Conditions and either any other arrangements between Accomedia and the Advertiser relating to the Services or any matter set out in Accomedia's Rate Card, the terms set out in these Conditions shall prevail. No addition to or modification of any provision of these Conditions shall be binding on the parties unless made in writing signed by the authorised representatives of both Accomedia and the Advertiser.

11.4 These Conditions may be varied or replaced by Accomedia in their entirety from time to time. Copies of the revised or new terms will be posted on the Website and Advertisers will be deemed to have notice of any revised or new terms upon publication. Accomedia encourage the Advertiser to review the terms and conditions each time it purchases advertising.

11.5 Neither Accomedia nor the Advertiser shall be liable for any delay in performing or failure to perform any of its obligations (other than a payment obligation) under these Conditions due to any matter constituting force majeure including without limitation outbreak of war, any government act, political interference, explosion, accident, riot, industrial dispute or any matter reasonably outside their control.

11.6 The Advertiser shall not be entitled to assign or otherwise transfer any of its rights or obligations under these Conditions whether in whole or in part without the prior written consent of Accomedia.

11.7 These Conditions shall be governed and construed in accordance with English Law and the Advertiser agrees to submit to the exclusive jurisdiction of the courts of England and Wales.